Please use this identifier to cite or link to this item: https://anrows.intersearch.com.au/anrowsjspui/handle/1/11673
Record ID: 7eb7c3b2-c985-423d-8e01-8c62b1c835ce
Web resource: http://seejane.org/wp-content/uploads/gender-bias-without-borders-full-report.pdf
Type: Non-Fiction
Title: Gender bias without borders: An investigation of female characters in popular films across 11 countries
Authors: Smith, Stacy L
Pieper, Katherine
Choueiti, Marc
Keywords: Social attitudes;Gender socialisation;Media coverage;Mass media
Year: 2015
Publisher: University of Southern California, Annenberg School for Communication & Journalism
Notes:  Research reveals that the percentage of female speaking characters in top-grossing movies has
not meaningfully changed in roughly a half of a century. Further, women are often stereotyped
and sexualized when they are depicted in popular content. Occupationally, our previous research
shows that few women hold positions of power and importance on screen. While Hollywood is
quick to capitalize on new audiences and opportunities abroad, the industry is slow to progress in
creating compelling and complex roles for females. Is this tendency to under- and misrepresent
women an American phenomenon, or does gender imbalance occur on a worldwide scale?
The purpose of this study is to explore the visibility and nature of female depictions in films
worldwide. To address this goal, we content analyzed gender roles in popular films across
the 10 most profitable territories internationally (Australia, Brazil, China, France, Germany,
India, Japan, Russia, South Korea, and the United Kingdom) as reported by the Motion Picture
Association of America (MPAA) in 2012.
URI: https://anrows.intersearch.com.au/anrowsjspui/handle/1/11673
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