Please use this identifier to cite or link to this item: https://anrows.intersearch.com.au/anrowsjspui/handle/1/17425
Record ID: 75117904-506d-408e-92a4-d0d78ac26e42
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dc.contributor.authorMcKenzie, Mandyen
dc.date.accessioned2022-06-30T23:32:32Z-
dc.date.available2022-06-30T23:32:32Z-
dc.date.issued2005en
dc.identifier.citation4 (1), Winter 2005en
dc.identifier.urihttps://anrows.intersearch.com.au/anrowsjspui/handle/1/17425-
dc.languageenen
dc.publisherNo To Violence, Male Family Violence Prevention Associationen
dc.subjectImpact on children and young peopleen
dc.subjectDating violenceen
dc.subjectEarly interventionen
dc.subjectPsychological abuseen
dc.titleWhat happened to respect? How a national violence prevention campaign went off the railsThe State of Playen
dc.title.alternativeNTV journalen
dc.typeJournal Articleen
dc.identifier.catalogid1085en
dc.subject.keywordVictoriaen
dc.subject.keywordnew_recorden
dc.subject.keywordJournal article/research paperen
dc.description.notesDescribes how a violence-prevention campaign that was based on sound research aimed at educating young people about the importance of respect in a relationship was withdrawn and replaced with a very different campaign focusing on physical violence that had already taken place. The original campaign was titled ‘No Respect No relationship’ and was intended to address the finding that young people are particularly at risk of violence in their relationships. The campaign included material specifically dealing with Indigenous and culturally diverse communities and highlighted the warning signs of violence including emotional abuse and controlling or coercive behaviour. It was reportedly withdrawn because senior government figures did not think that what was portrayed was violence and that only men were portrayed as the aggressors. In the subsequent campaign, all references to emotional abuse were removed, leaving Australia at odds with international campaigns such as a recent US initiative that responded to the finding that, although young people understand that hitting and beating a partner is a form of criminal violence, they did not understand emotional abuse in the same terms. The article concludes that, to prevent violence, a complex regime of educational and support services need to accompany an advertising campaign.en
dc.identifier.sourceNTV journalen
dc.date.entered2006-04-06en
Appears in Collections:Journal Articles

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