Web resource:	https://link.springer.com/chapter/10.1007/978-3-319-50008-9_221
Type:	Book Chapter
Title:	Bystander intervention in domestic violence : evaluating social marketing campaigns
Authors:	Jensen, Gitte Lavack, Anne M Cismaru, Magdalena
Keywords:	Marketing;Domestic violence;Evaluations;Bystander intervention
Year:	2017
Notes:	"Bystanders play a significant role when it comes to reporting the incidents to authorities, but are often hesitant to get involved in domestic disputes. In this paper, 11 social marketing campaigns that encourage bystander intervention against domestic violence are evaluated in relation to Latané and Darley's (1970) model of the bystander decision making process. The evaluation shows that these social marketing campaigns are sometimes contradictory or ambiguous, which may limit their effectiveness."
URI:	https://anrows.intersearch.com.au/anrowsjspui/handle/1/11276
Appears in Collections:	Book Chapters

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