Freedom from fear : campaign against domestic violence : campaign information sheet 2 : testing of the campaign advertising strategy

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Record ID: 75e97b6f-42b8-4976-b871-b9ae8b448d82

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DC Field	Value	Language
dc.contributor.author	Domestic Violence Prevention Unit / Women's Policy Development Office	en
dc.date.accessioned	2022-06-30T22:56:42Z	-
dc.date.available	2022-06-30T22:56:42Z	-
dc.date.issued	1998	en
dc.identifier.uri	https://anrows.intersearch.com.au/anrowsjspui/handle/1/11968	-
dc.format	1 sheet folded ; A3	en
dc.language	en	en
dc.publisher	Women's Policy Development Office	en
dc.subject	Community education	en
dc.title	Freedom from fear : campaign against domestic violence : campaign information sheet 2 : testing of the campaign advertising strategy	en
dc.type	Fact Sheet	en
dc.identifier.catalogid	5701	en
dc.subject.keyword	Australia	en
dc.subject.keyword	new_record	en
dc.subject.keyword	Fact sheet	en
dc.subject.keyword	Western	en
dc.subject.keyword	Western Australia	en
dc.description.notes	As part of the ‘Freedom from fear : campaign against domestic violence’ advertising agencies submitted preliminary creative concepts for a community education campaign targeted at perpetrators. These were tested against various groups, evaluated for effectiveness, refined and re-tested on a different audience. The successful concepts which were developed into three commercials are described. Qualitative testing was then conducted to further refine the message of the campaign and to confirm support for it.	en
dc.date.entered	2002-06-05	en
dc.publisher.place	Perth	en
dc.description.physicaldescription	1 sheet folded ; A3	en
Appears in Collections:	Fact Sheets

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