Type:	Fact Sheet
Title:	Freedom from fear : campaign against domestic violence : campaign information sheet 2 : testing of the campaign advertising strategy
Authors:	Domestic Violence Prevention Unit / Women's Policy Development Office
Keywords:	Community education
Year:	1998
Publisher:	Women's Policy Development Office
Notes:	As part of the ‘Freedom from fear : campaign against domestic violence’ advertising agencies submitted preliminary creative concepts for a community education campaign targeted at perpetrators. These were tested against various groups, evaluated for effectiveness, refined and re-tested on a different audience. The successful concepts which were developed into three commercials are described. Qualitative testing was then conducted to further refine the message of the campaign and to confirm support for it.
URI:	https://anrows.intersearch.com.au/anrowsjspui/handle/1/11968
Physical description:	1 sheet folded ; A3
Appears in Collections:	Fact Sheets

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