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https://anrows.intersearch.com.au/anrowsjspui/handle/1/11969 Record ID: 4b441030-c87d-4d95-90d4-d04d6cbc32a5
| Type: | Fact Sheet |
| Title: | Freedom from fear : campaign against domestic violence : campaign information sheet 1 : development of the campaign advertising strategy |
| Authors: | Domestic Violence Prevention Unit / Women's Policy Development Office |
| Keywords: | Community education |
| Year: | 1998 |
| Publisher: | Women's Policy Development Office |
| Notes: | As part of the 'Freedom from fear : campaign against domestic violence' market research was commissioned to assess support for a media campaign that targeted perpetrators. Testing of various message ‘themes’ was conducted using both perpetrators and men from the general community. The resultant advertising strategy and its underlying assumptions are presented. |
| URI: | https://anrows.intersearch.com.au/anrowsjspui/handle/1/11969 |
| Physical description: | 1 sheet folded ; A3 |
| Appears in Collections: | Fact Sheets |
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