Please use this identifier to cite or link to this item: https://anrows.intersearch.com.au/anrowsjspui/handle/1/14464
Record ID: 9d26aecc-1735-480c-ae0c-a06e188e924c
Web resource: http://www.scopus.com/inward/record.url?eid=2-s2.0-79959823890&partnerID=40&md5=524a9ffa0e59acc1e3375727be261c5d
Type: Journal Article
Title: Don't suffer in silence-applying the integrated model for social marketers to campaigns targeting victims of domestic violence
Other Titles: Social Marketing Quarterly
Authors: Cismaru, M
Lavack, A. M
Year: 2010
Citation: No 1 Vol.: 16
Notes:  We conducted a review and analysis of multi component social marketing campaigns targeting victims of domestic violence, which were gathered from a variety of websites in five English-speaking countries: United States, Canada, United Kingdom, Australia, and New Zealand. We examined the degree to which these campaigns conform to the Integrated Model for Social Marketers developed by Cismaru, Lavack, Hadjistavropoulos, and Dorsch (2008). This model describes the variables salient in each stage of behavioral change and provides a description of the most effective strategies for persuasion. Key recommendations for enhancing future initiatives targeting victims of domestic violence suggest that it is important to emphasize the benefits of changing, as well as to convince victims of domestic violence that they can improve their lives.
Cited By (since 1996):3Export Date: 22 July 2013Source: Scopus
URI: https://anrows.intersearch.com.au/anrowsjspui/handle/1/14464
Physical description: Pages 97-128
Appears in Collections:Journal Articles

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