Type:	Journal Article
Title:	One NESB size does not fit all! What makes a health promotion campaign "culturally appropriate"?
Other Titles:	Synergy : newsletter of the Australian Transcultural Mental Health Network
Authors:	Lane, Di Moore, Margo Connolly, Anne
Keywords:	Health;CALD (culturally and linguistically diverse);Cross-cultural
Year:	2002
Publisher:	The Network
Citation:	Autumn 2002
Notes:	Presented at the "Diversity in Health" Conference in 2001 Few preventative campaigns against domestic violence have targeted people from culturally and linguistically diverse backgrounds. The promotion campaigns run in the mainstream media have not reached NESB populations. This article reports on a community campaign run jointly by South Western Sydney Area Health Service and Central Sydney Area Health Service, targeting people from the Vietnamese-, Chinese-, Arabic- and Tongan-speaking communities. Culturally tailored campaigns were devised with the aid of community and religious leaders who were involved early on in the process. Working parties utilised community knowledge and involvement at every stage of the project development, thereby ensuring community ownership of the issue and building sustainability. What was required, according to members of these communities, were not negative images of abused women and distressed children, but positive images of domestic harmony through a strong family unit, a strong community and strong social ownership of the issue. A ‘first language first’ approach was used, allowing the development of messages in the vernacular and with culturally-specific expressions. Community events became a major vehicle in reaching people with the messages. The model has since been adopted by other communities.
URI:	https://anrows.intersearch.com.au/anrowsjspui/handle/1/16016
ISSN:	14427818
Appears in Collections:	Journal Articles

Items in ANROWS library are protected by copyright, with all rights reserved, unless otherwise indicated.