Type:	Booklet
Title:	Making a difference : strategic communications to end violence against women : a toolkit from the UNIFEM Strategic Communications Workshop Series
Authors:	United Nations Development Fund for Women UNIFEM
Keywords:	Community education;Prevention
Year:	2003
Publisher:	UNIFEM, New York
Notes:	General Overview: This United Nations booklet is intended to assist activists and advocates to use communications effectively in their work to end violence against women. Discussion: The editors describe the booklet as a toolkit. It is based on a series of workshops held with women’s organisations around the world who have received UNIFEM funding. The toolkit includes practical advice, stories and lessons from these organisations, as well as overviews of communications processes. Chapter 1 explores ways of matching media and messages, including creating and pre-testing materials, and a focus on electronic communications. Chapter 2 covers working with the mass media, press releases and press conferences. Chapter 3 outlines how to set goals for a project and monitor and evaluate its outcomes. Chapter 4 provides sample communications strategies from Tanzania and Yemen. Each chapter includes a list of further references, including web based resources.
URI:	https://anrows.intersearch.com.au/anrowsjspui/handle/1/18104
ISBN:	9780912917696
Physical description:	49 p.
Appears in Collections:	General Resources

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