Please use this identifier to cite or link to this item: https://anrows.intersearch.com.au/anrowsjspui/handle/1/21123
Record ID: eed4df96-9235-4c02-bd97-d3ff7b78af73
Web resource: http://eprints.qut.edu.au/3507/1/3507.pdf
Type: Conference Paper
Title: Where do you suggest we stand? Subject position inherent in sexual assault prevention messages
Other Titles: Social change in the 21st century conference, 25th October 2005, Queenslan[cut]
Authors: Lee, Tamara
Krogh, Chris
Keywords: Sexual assault;Community education;Impact on children and young people;Prevention
Categories: Prevention
Year: 2005
Publisher: Centre for Social Change Research, Queensland University of Technology
Notes:  Based on the premise that sexual assault prevention has evolved to the point where it is sufficiently concrete to form the basis for public policy. Refers to various isolated activities such as the National Framework for Sexual Assault Prevention (2004) published by the Australian Office of the Status of Women and the Violence Abuse and Neglect Prevention Team of NSCCH’s Sexual Assault Prevention Strategic Plan.
This plan includes the promotion of sexual health and ethical behaviours in relationships. Examines the nature of the relationship with oneself and others and the way these are approached by different violence prevention models. Forms part of a study that examines and contrasts young men’s experience of 2 different sexual assault poster campaigns. Examines the concept of ethical sexual behaviour and sexual health which includes positive and negative outcomes including the ability to experience sexual pleasure, engage in mutually satisfying sexual relations, and make informed choices about one’s sexual behaviour (quoting Kalmusss 2004).
Discusses the different approaches of the two posters and outlines a resulting spectrum of ideas including illegality versus morality, externally referenced compared to internally referenced, universally targeted vs specifically targeted.
Identifies following issues as relevant: * At what point in the continuum are the messages most effective?;
* What aspects along the continuum contribute to effective messages?;
* What combinations of approaches and messages are required to engage the widest audience?
Cites the Violent Britain Report (2005) in identifying that the main current approach to reducing people’s use of violence is actual or threatened penalties through the criminal justice system.
Concludes that the misuse of power in relationships is a critical element of an ecological model to promote social change. Poses relevant questions as: * Does campaign uphold ethical and respectful relationships and practices? * Is a crime prevention approach effective?
Resolves that further testing must be done on the evaluation study regarding relevance, appeal and perspectives evoked by the posters as well as messages conveyed in them.
URI: https://anrows.intersearch.com.au/anrowsjspui/handle/1/21123
Physical description: 16 p.
Appears in Collections:Conference Papers

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