Communicating with purpose: A guide to gender-based violence prevention communication in higher education

Abstract

This practice guide provides comprehensive strategies for higher education institutions to address gender-based violence through effective communication. Developed by Our Watch, the guide highlights the role of communications professionals in shaping cultural change, advancing gender equality, and promoting primary prevention within universities. It covers topics such as messaging consistency, addressing the gendered drivers of violence, engaging leadership, and incorporating an intersectional approach. The guide also offers practical tools, including tips for engaging men, responding to resistance, and embedding lived experience into communications ethically. Designed as part of the Educating for Equality framework, this resource aligns with the broader mission of preventing violence before it starts.