Type:	Journal Article
Title:	What happened to respect? How a national violence prevention campaign went off the railsThe State of Play
Other Titles:	NTV journal
Authors:	McKenzie, Mandy
Keywords:	Impact on children and young people;Dating violence;Early intervention;Psychological abuse
Year:	2005
Publisher:	No To Violence, Male Family Violence Prevention Association
Citation:	4 (1), Winter 2005
Notes:	Describes how a violence-prevention campaign that was based on sound research aimed at educating young people about the importance of respect in a relationship was withdrawn and replaced with a very different campaign focusing on physical violence that had already taken place. The original campaign was titled ‘No Respect No relationship’ and was intended to address the finding that young people are particularly at risk of violence in their relationships. The campaign included material specifically dealing with Indigenous and culturally diverse communities and highlighted the warning signs of violence including emotional abuse and controlling or coercive behaviour. It was reportedly withdrawn because senior government figures did not think that what was portrayed was violence and that only men were portrayed as the aggressors. In the subsequent campaign, all references to emotional abuse were removed, leaving Australia at odds with international campaigns such as a recent US initiative that responded to the finding that, although young people understand that hitting and beating a partner is a form of criminal violence, they did not understand emotional abuse in the same terms. The article concludes that, to prevent violence, a complex regime of educational and support services need to accompany an advertising campaign.
URI:	https://anrows.intersearch.com.au/anrowsjspui/handle/1/17425
Appears in Collections:	Journal Articles

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