Type:	Report
Title:	Social norms marketing aimed at gender based violence : a literature review and critical assessment
Authors:	Ball, Laurie Paluck, Elizabeth Levy
Keywords:	Prevention;Advocacy;Cross-cultural;Community attitudes;Community education;Community development;Early intervention
Year:	2010
Publisher:	International Rescue Committee
Notes:	This report summarises findings from a review of international social norms marketing campaigns to reduce gender based violence by changing attitudes and beliefs. The review focused specifically on conflict-affected areas. The authors present a background to gender based violence and the application of social norms campaign theory. Of the 15 campaigns reviewed, detailed examinations of three case studies are presented along with a discussion of effective components and aspects to consider in development and implementation of social norm campaigns.
URI:	https://anrows.intersearch.com.au/anrowsjspui/handle/1/18893
Physical description:	57 p.
Appears in Collections:	Reports

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