Web resource:	http://www.vichealth.vic.gov.au/~/media/ProgramsandProjects/DiscriminationandViolence/ViolenceAgainstWomen/CAS_Paper2_SocialMarketing.ashx
Type:	Report
Title:	VicHealth review of communication components of social marketing/ public education campaigns focusing on violence against women
Authors:	Vlais, Rodney Donovan, Robert J
Keywords:	Prevention;Overview;Community education
Year:	2005
Publisher:	Victorian Health Promotion Foundation, Melbourne
Notes:	"Paper Two of the Violence Against Women Community Attitudes Project" The purpose of this review is to inform and stimulate interest on a range of possible types of campaigns and good practice guidelines for communication components of social marketing and public education. It focuses on the general community not culturally specific or same-sex relationships although campaigns with these focuses are included. Campaigns are sorted into four categories: general or specific awareness; targeting men that engage in violence to seek help; early primary and secondary prevention campaigns; and social norms campaigns. For each campaign the review gives a profile summarising major themes and then comments on ; (i) good practice guidelines; (ii) evaluation; (iii) other campaign intervention components; and (iv )implications for community attitudes survey. Concludes that public campaigns must continue at 2 levels: individual - encouraging people to speak out and change; and at a societal level – aiming to change the environment in which violence against women occurs. Includes a table of all the campaigns reviewed with major elements highlighted.
URI:	https://anrows.intersearch.com.au/anrowsjspui/handle/1/19055
Physical description:	229 p.
Appears in Collections:	Reports

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