Web resource:	https://www.ourwatch.org.au/getmedia/4aee829c-4478-42a4-83fc-b39781cfcdb8/The-Line-Tracking-Change-Midterm-Snapshot-Report-FINAL.pdf.aspx
Type:	Report
Title:	Tracking change : midterm snapshot evaluation findings for The Line campaign
Authors:	Our Watch Kantar TNS
Keywords:	Social attitudes;Surveys;Australia;Youth;Intimate partner violence;Dating violence
Year:	2017
Publisher:	Our Watch
Notes:	"Introduction The Line Our Watch delivers The Line, Australia's long-term social marketing initiative for young people aged 12 to 20 years to prevent violence against women and their children. The Line's long-term goal is to prevent violence against women and their children by addressing the gendered drivers of violence outlined in Change the story. The Line is an evidence-based primary prevention campaign that uses a multi-pronged approach including social media, content marketing, ambassadors and partners, resources for 'influencers' (e.g. parents and teachers), public relations, advertising and stakeholder engagement. This report provides a snapshot of key findings from The Line's October 2016 evaluation survey of its You Can't Undo Violence campaign (Wave 3 survey) with survey data compared against the initial September 2015 evaluation survey (Benchmark survey). " Open access
URI:	https://anrows.intersearch.com.au/anrowsjspui/handle/1/20212
Appears in Collections:	Reports

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